Digital Marketing Manager Job Opportunity – Cape Town

Digital Marketing Manager Job Opportunity – Cape Town

Recruiter: Specd
Job Reference: JHB001925/Chris
Date Posted: Thursday, September 26, 2024
Location: Cape Town, South Africa
Salary: R480,000 Annually

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Overview:

Are you a dynamic digital marketing professional looking for your next challenge? We invite you to join our innovative team as a Digital Marketing Manager! This exciting role is based in the heart of Cape Town, where you will play a vital role in shaping our online presence and driving our marketing strategies to new heights.

As the Digital Marketing Manager, you will be at the forefront of our digital initiatives, leading the creation and execution of engaging campaigns that resonate with our audience. Your creativity and strategic mindset will be key in designing unforgettable digital experiences that capture the essence of our brand. If you are passionate about building customer-centric online strategies, enhancing brand visibility, and maximizing revenue through cutting-edge digital marketing techniques, this is the perfect opportunity for you.

Why Join Us?

This is not just a job; it’s a chance to make a significant impact. You will have the freedom to innovate and push boundaries, working with a talented team that values creativity and collaboration. Your contributions will directly influence our audience growth, brand recognition, and overall business success.

Job Context:

In this role, you will lead the development of innovative digital marketing strategies tailored to boost online engagement, expand our audience reach, and increase our revenue. You will work closely with our marketing and management teams, leveraging your expertise to deliver outstanding results that align with our business goals.

Key Responsibilities:

1. Understand Our Industry:
   Familiarize yourself with the sports betting landscape and our marketing strategy to become a subject matter expert. Your insights will be crucial for leveraging our online reputation to drive business growth.
2. Data Analysis:
   Conduct thorough analyses to gain valuable insights into consumer behavior, motivations, and online habits. This data will help shape our marketing strategies and improve our understanding of our audience.
3. Multi-Channel Marketing Initiatives:
   Develop and execute multi-channel initiatives and online content to effectively promote our services. This includes utilizing platforms such as social media, blogs, paid media, and our website to engage clients in the online sports betting arena.
4. Collaboration:
   Work alongside the marketing and management teams to plan, design, and deliver comprehensive digital marketing plans. Your expertise will help optimize our online reputation, build competitive advantages, and support revenue growth.
5. Digital Channel Management:
   Oversee and maintain all digital channels, including the company website, online booking engine, app, social media, blogs, and paid media. Your management will ensure our brand is consistently represented across all platforms.
6. Market Research and Trends:
   Stay informed about the latest trends in digital marketing and sports betting. By driving digital innovation, you will ensure our online presence remains fresh, relevant, and competitive in the industry.
7. Innovative Campaign Implementation:
   Plan and manage the implementation of innovative marketing campaigns across various digital channels. Your creativity will help elevate brand awareness, drive sales, and enhance business growth.
8. Event Coordination:
   Coordinate key sponsorship events and manage paid media campaigns to ensure they align with our marketing objectives. Your organizational skills will be essential for successful execution.
9. Content Strategy:
   Influence content creation by evaluating current and future market trends. Collaborate with PR agencies to leverage content effectively in the digital space.
10. Performance Monitoring:
    Oversee the planning and execution of digital displays, SEO/SEM, social media, email marketing, and mobile advertising campaigns. Benchmark and monitor performance across all digital channels, making recommendations for improvement.
11. Marketing Collateral Development:
    Create marketing materials that promote our brand at the property level. Your attention to detail will help ensure all collateral is on-brand and effective.
12. Agency Collaboration:
    Collaborate with media agencies or in-house digital content teams to align advertising requirements with our business objectives in sports betting.
13. Budget Management:
    Share accountability for developing and managing the budget for digital marketing initiatives. Effective expense management will be key to optimizing our marketing efforts.
14. Relationship Building:
    Develop and maintain relationships with key suppliers, business partners, and sponsors. Negotiating these relationships will help achieve our business objectives and open doors to new opportunities.
15. Client Engagement:
    Conduct meet-and-greets and familiarize clients with our services. Hosting clients will strengthen our relationships and enhance their experience with our brand.
16. Team Development:
    Mentor and coach your team in digital marketing best practices, fostering a culture of performance and innovation.
17. Stakeholder Engagement:
    Actively engage with internal and external stakeholders to build relationships and establish your role as a thought leader in digital marketing.

Qualifications and Experience:

1. Educational Background:

• Minimum of Grade 12, preferably with relevant experience in the online gaming environment.
• A 3-Year Bachelor’s Degree in Business, Marketing, Communication, or a related field is preferred.
• GAIQ certification (Google Analytics Certification) is a plus.

1. Experience Requirements:

• At least 8 years of experience in digital marketing, including a minimum of 4 years in the online sports betting environment.
• Proven experience managing PPC and AdWords accounts.
• Familiarity with CPA, Revenue Share, CPC, and CPM models.
• Expertise in developing and implementing digital marketing plans, including SEO and digital paid media management.
• Experience in monitoring digital trends and social media technologies to drive audience growth.

1. Area of Expertise:

• Comprehensive understanding of digital marketing strategies and tools.
• Track record of managing multiple projects across various timelines, ensuring deadlines are met without sacrificing quality.

Competencies:

1. Technical Skills:

• Knowledge of our products and the sports betting industry.
• Proficiency in Google Analytics, PPC, and campaign reporting.
• Advanced skills in Microsoft Office Suite, including Excel, PowerPoint, and Adobe.
• Strong understanding of SEO best practices and digital marketing trends.

1. Behavioral Skills:

• Strong analytical skills to assess performance and make data-driven decisions.
• Ability to create and improve marketing strategies and content.
• Effective collaboration and team management skills.

Package and Remuneration:

The salary for this position will be competitive and commensurate with your experience and qualifications.

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If you’re excited about the opportunity to shape the digital future of our company and believe you have the skills and passion we are looking for, we encourage you to apply.

How to Apply:

Please submit your application through the following link: Apply Here. Join us in making a mark in the digital marketing landscape and take the next step in your career with us today!