Technical Sales Representative – Industrial Automation & Instrumentation Industry

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Job Opening: Technical Sales Representative – Industrial Automation & Instrumentation Industry

Recruiter: Dynexity
Job Reference: JHB002525/MP
Date Posted: Friday, October 11, 2024
Location: Cape Town, South Africa
Salary: ZAR 20,000 Monthly

Are you a driven sales professional with a passion for technology and a background in industrial automation? If so, we have an exciting opportunity that could be the perfect fit for you! Dynexity is actively searching for a talented Technical Sales Representative to join our client’s team in Cape Town. This role promises not only a competitive monthly salary but also the chance to work in a dynamic industry where your expertise will be valued.

Position Overview

As a Technical Sales Representative, you will be at the forefront of our client’s efforts to provide top-notch industrial automation and instrumentation solutions. Your role will involve engaging with potential customers, understanding their needs, and offering tailored solutions that drive operational efficiency and productivity. This position is ideal for someone who is not only skilled in sales but also possesses a strong technical understanding of the products and services offered in the industrial automation sector.

Key Responsibilities

In this multifaceted role, you will undertake a variety of responsibilities essential to the success of the sales team. Here’s what you can expect:

  1. Client Engagement: You will actively seek out new business opportunities by identifying and engaging potential clients in the industrial sector. Building and nurturing relationships with key stakeholders is crucial for fostering long-term partnerships.
  2. Technical Expertise: Understanding the technical specifications and applications of industrial automation products will be key to your success. You will provide clients with in-depth product knowledge, helping them make informed decisions regarding their automation needs.
  3. Needs Assessment: Conduct thorough assessments of client requirements to understand their specific challenges and goals. By asking the right questions and listening actively, you’ll be able to tailor your solutions to meet their unique needs.
  4. Product Presentations: You will be responsible for preparing and delivering engaging product presentations and demonstrations to potential customers. Your ability to articulate the benefits and features of the products will be crucial in influencing purchase decisions.
  5. Sales Proposals: Creating customized sales proposals that address the specific needs of each client is a key component of your role. You’ll be expected to present compelling arguments that highlight how our client’s products can improve their operations.
  6. Market Research: Stay up-to-date with the latest trends and developments in the industrial automation and instrumentation industry. Conduct market research to identify new opportunities, assess competitor offerings, and understand industry challenges.
  7. Sales Pipeline Management: You will be responsible for managing your sales pipeline effectively. This includes tracking leads, follow-ups, and opportunities in a customer relationship management (CRM) system, ensuring that you meet your sales targets.
  8. Collaboration with Technical Team: Working closely with the technical team will be essential for addressing complex client inquiries and providing comprehensive solutions. You will facilitate communication between clients and the engineering team to ensure seamless project execution.
  9. Feedback Loop: Gather feedback from clients regarding their experience with the products and services. Share this feedback with the internal team to help improve product offerings and customer satisfaction.
  10. Continuous Learning: Given the rapid advancements in technology within the industrial automation field, you will be expected to engage in continuous learning. Attend training sessions, workshops, and industry events to enhance your knowledge and skills.

Qualifications and Experience Required

To excel in this role, candidates should meet the following qualifications and experience requirements:

  • Educational Background: A relevant degree in engineering, technology, or a related field is preferred. This educational foundation will equip you with the necessary technical knowledge to effectively engage with clients.
  • Sales Experience: Proven experience as a sales representative in the industrial automation or instrumentation industry is essential. Candidates should have a successful track record of meeting or exceeding sales targets.
  • Technical Acumen: A solid understanding of industrial automation technologies and instrumentation is critical. Familiarity with control systems, sensors, and automation solutions will be advantageous.
  • Communication Skills: Excellent verbal and written communication skills are a must. Your ability to communicate complex technical concepts in an understandable manner will play a key role in your success.
  • Interpersonal Skills: Strong interpersonal skills and the ability to build rapport with clients are essential. You should be comfortable working independently and as part of a collaborative team.
  • Problem-Solving Abilities: A proactive approach to problem-solving is crucial. You will need to think critically and creatively to develop solutions that meet client needs.

Why Join This Team?

This opportunity is more than just a job; it’s a chance to be part of an innovative team at the forefront of industrial automation. Here are a few reasons why you should consider joining:

  • Competitive Salary: Enjoy a monthly salary of ZAR 20,000, which reflects your experience and the value you bring to the team.
  • Dynamic Work Environment: Work in a fast-paced and exciting industry that continually evolves with new technologies and solutions.
  • Career Advancement: This position offers ample opportunities for professional growth and development. You will be encouraged to pursue training and certifications to enhance your skills.
  • Impactful Work: Contribute to projects that have a tangible impact on clients’ operations, helping them to improve efficiency and productivity.
  • Supportive Culture: Join a team that values collaboration, creativity, and innovation. You will be part of a supportive environment where your contributions are recognized and appreciated.

How to Apply

If you’re ready to take the next step in your career and make a meaningful impact in the industrial automation industry, we want to hear from you! To apply for this exciting opportunity, please visit Black Child South Africa and submit your application directly.

Don’t miss out on this chance to advance your career in a field that is not only challenging but also rewarding. We look forward to welcoming a new Technical Sales Representative to our client’s team in Cape Town!


In summary, this role presents a unique opportunity to leverage your sales skills and technical knowledge in a growing industry. If you are passionate about industrial automation and eager to help clients achieve their goals, this position could be the perfect fit for you. Apply today and take the first step toward an exciting new chapter in your career!

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